Archive for May, 2011

Have you ever googled your name to see what comes up? Go on … try it. I went from five entries to two pages within a few months. How did I do this? Simple! I started using social media to increase my visibility in the market. Here are some pointers:

  1. Linkedin, Facebook, Blogs and Twitter are all free at the basic level (you can pay to upgrade your LinkedIn account). They are all linked to Google and other search engines, so use them for some free marketing.
  2. You need to control and protect your professional image when you use these media, so be careful with Facebook. Others can easily add embarrassing comments and photos, or spread rumours and lies.
  3. Do not overdo it. Your contacts will delete you if the only posts or comments they see are yours. It also means that you don’t have anything better to do!

On 24 May I will be speaking at the “Women in Business and Social Media” conference at the Movenpick in Kuwait. You are very welcome to attend as the event is open and free to all. Aso look out for my Dispatches article on social media which will be on our website  www.becsltd.com once it is published.

Now go and have some fun with social media!

An Swinnen


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